Our Digital Strategy Workshops & Document includes:
- Situation Analysis
- Reviewing Google Analytics data.
- Determining Reach, Interaction, Conversions and Engagement.
- Some of these items may not be in place but it provides a baseline for future reviews.
- Current Promotions
- Search Engine Marketing – eg What phrase and pages are currently providing traffic to the website.
- PR – has there been any online or offline PR.
- Social Media
- Creation of Target Audience Personas
- Digital Channel SWOT analysis
- Key issue Summary and Strategy to manage these issues.
- Strategy to Achieve Objectives.
- Actions to Implement Digital Strategy.
Unsure? Book a 1 Hour Appointment in Our Northshore Hamilton Office to Discuss Options.