Have you ever tried Google AdWords and it Failed for you?

Have you ever tried Google AdWords and it Failed for you?

Have you ever tried Google AdWords? How did you find it? Many people try Google AdWords and say that it was a total waste of money.

geolocation ads for google adwords

Typical Set of Google AdWords Problems

There is a common set of problems we see on many companies AdWords campaigns and it generally starts with a poor selection of keywords that are used. Add general keywords will get you more traffic but are not targeted for who is your best customer.

The next items problem we see is the AdWords Campaign is advertising everywhere and not targeting specific locations. If you are located in Brisbane do you really think people in LA or London will want a Pizzas from a Pizza shop in Brisbane. First off I’m sure it’s outside the deliver area but I’m sure you are starting to understand you need to geographically target the location your idea customer is.

Also if you are targeting a multiple language - don't try and jam them into the 1 AdWords campaign - because mixing languages in Google AdWords is a failure! Also never use Google Translate to create an Ad. As the ad will be lost in translation