Using Google keywords tool to dominate the search traffic
Keyword research is an integral part of an Internet Marketing – hence the article about Google Keywords tool.
A successful website is dependent on well researched keywords to help you increase your traffic online. The process of keyword research demands lots of practice and lots of trial and error. But once you start your research, you will become more skilled at finding the keywords that the search engines are actually looking for and thus you will be able to increase the traffic to your website.
Why Else Use Google Keywords Tool
The Google Keywords Tool can help you with the entire process of identifying keywords for your content. Not only this, Google keywords Tool can even help you identify some out-of-box terms that you never thought of, apart from giving you global search data and other metrics to decide if the chosen keyword is worth using.
The Google keyword tool was basically designed for the businesses who advertise using Google Adwords. But it can also provide useful insights into the keywords that you should be using in your website content for Search Engine Optimisation or SEO. You need not to worry even if you have never used this tool before; it is very plain and simple.
You just need to enter a keyword and press search, it will automatically return a list of related keyword suggestions with the estimates that how many people searched for those particular keywords or phrases. It will also show the level of competition associated with the keyword.
To fine tune your search a little more to understand the amount of traffic with a keyword tick the option “Exact” match. For example if you were researching fishing rods and you didn’t have the exact match enabled than the broad match would include additional search volumes of these keywords.
So the term “beach fishing rods” would also be included into the 450,000 search volume.
Broad match search in Google Keywords Tools can be times 10 X more Traffic
Where as the the Exact match term “fishing rods” only has 12,000.
Big Difference in teh Search Volume with Exact match
How to pick the right Keywords for SEO – some ground Rules
- Identify the key phrases that you want to focus upon.
- In order to rank higher, do not spread yourself too broadly like using 10-15 keywords all at the same time, start with 2 – 5 keyphrases.
- Make sure that you have core content around the chosen keywords for your website.
- Do not change things too frequently and do not change everything at once.
- The more infrequent or less used search term has the highest possibility of getting ranked higher.
- Last but not the least, always try and think like your own websites visitor or a customer. What would they type if they need to search something? You can see most of the time, Google autocompletes when you start typing something, this can give you search ideas as well.
Once you have picked the right keywords for SEO, you need the content for your website. A good content is hard to come by, and well written content that is also search engine optimised can be even more difficult to develop. Some business owners hire professionals to write effective articles for their websites. But if you do not have the budget to hire a professional writer, think about writing your own content.
Pick a topic that is interesting and engaging because you want more and more people to like the content and share it with their peers through likes, tweets and other social networks for link building.
The process we normally follow for developing a website is we understand the keywords associated to the business. Then undertake keyword analysis understanding Traffic, Competition and what are the top ranking sites currently doing on their site.
We also take into account the number of Tweets, Likes and G+’s they have on their site. As this gives us a more complete view of the competition. It can take time but we’ve done it so many times now.
Just make sure you’re not keyword stuffing and keep your content sounding natural. Our practice is to ensure you have your keyword in the Title, Description and in the Content a few times only. On secondary words even if you have not used them in the Title and the Description – by having them in your content and them being synonyms of the primary keywords you will be able to rank for these. It will not be a flood of traffic – but tuning your website to the traffic you receive is so important.
Below is a search for the term “car insurance” – look where the keywords is located? Google even BOLDs the included in the serach.
Ensure you include your Keywords in the Title, URL and the Description
Highlight the keywords in your content in bold, refer back to them when you have finished writing. In case you find that your article is sounding odd with this density of keywords, just take some of them out and replace with synonyms. Likewise if you find that you have very few keywords, insert some more but keep it natural. Read it again and again to edit your content to keep the right balance between engaging readers and getting ranked on Google, Bing and Yahoo.
On published pages we utilise the plugin SEO Quake to help identify the keyword density and the SEO Yoast WordPress plugin to help rate the artilce from an SEO perspective, the number of time different works are used. Rather handy tool!
