Online Reputation Management Brisbane
So what is reputation management? It is the clean up of what is displayed on the internet – and it's predominately Google! People hire our online reputation management Brisbane services to bury search results like lawsuits, drink driving convictions, political mistakes and other regrettable things.
Often we deal with articles published on The Australia, The Courier Mail and other popular news websites - these are difficult to move, but not impossible.
Anyone who says they can remove the negative comments or articles from a website is not being fully truthful. As you can request the websites to remove the article or the negative review, but generally they are not removed. The main way is to push the negative article off the 1st and 2nd page of Google Search, as most people don’t go beyond the first page of Google results. And have positive or none specific results when your name or brand is searched.
Just because the Google search results are good today doesn’t mean they will be positive forever. As Google makes over 500 changes a year to the rules it uses to display the search results within Google.
More and more people do researches before they purchase products or services or employ people. It’s part of the Buying Cycle where people undertake searches to validate the product, service or a person. The typical search is the name of the product review.
Eg Company ABC review or Bosh SMS50E32AU review.
Now consider if you are going for a new job – more and more companies are doing Google and social searches to find out the dirt about the person.
Source: Facebook
There are plenty of review sites like Yelp, Urban Spoon and True Local. According to Gartner in 2014 there were 10-15% of reviews which were fake.
It’s called Astroturfing and it happens all the time to small businesses where a competitor does a campaign to post negative comments. It’s almost always in the search for money. Or they may do fake positive reviews about themselves like the carpet cleaning Electrodry company did.
How do you determine if you need our Online Reputation Management Brisbane Services?
1. Google Yourself
2. Understand the Ranking Category
a. Negative
b. Positive
c. Irrelevant
d. Not Me
3. Make a Plan on what you want to achieve
a. There are articles that you want to bury
b. Specific articles you want to push up higher in the Google rankings
c. Cannot be found in Google
So What Do Reputation Management Services Do?
1. Own Your Search Engine Results Page (SERP)
a. This could be anything from purchasing a domain and post a number of articles on the site.
b. Through to requesting the negative article being removed from the website.
2. Be Social
a. Create social account profiles and actively post on them. As social is influencing the Google search results more and more over time.
3. Blog
a. Post articles on high profile publicity sites.
4. Think Outside the Box
a. This could almost be anything – as long as you get some publicity.
5. Have a Strategy
a. That is where we step in to help define, create and execute the strategy.
There are plenty of people ranging from celebrities through to small business owners who use reputation management.
Our Online Reputation Management Brisbane Services
If you think you need help then give us a call to discuss our Brisbane reputation management services. As I’m sure we can help you. The sooner you act on it the easier it will be to have a shining online profile.
Packages start from $1,000 to $5,000 per month.
Minimum duration 3 months.
