So what is the research cycle you follow?

I had this client the other week say my business people don’t look on Google to find what I sell as my business is different to other peoples businesses. At first I thought how could that be? As I know that ever product or service I want, I always go to the internet to do a bit or research before I purchase.

What is the Buying Cycle?

So do you do initial research into a product or do you jump in straight away and buy products and services without any research?